Embassy brings 'Viking Row' fever as Norway eyes first knockout clash

Dhaka: The Norwegian Embassy in Bangladesh has invited football fans to join the country's now-iconic "Viking Row" as Norway prepares to take on Ivory Coast in the second round of the FIFA World Cup on June 30.

In a social media post, the embassy highlighted the growing global popularity of the "Viking Row" — a synchronized rowing motion performed by Norwegian supporters in stadiums — which has become one of the defining fan traditions of this year's World Cup.

The embassy said the celebration has spread "from Times Square to the Norwegian Parliament to Dhaka," reflecting the worldwide enthusiasm surrounding Norway's long-awaited return to football's biggest tournament after a 28-year absence.

Inspired by Norway's maritime heritage, including its ancient Viking rowing traditions and the country's deep connection to the sea, fjords, and lakes, the fan ritual was originally conceived by football supporter Ole Frøystad from Sunnmøre. It has since evolved into a signature spectacle at Norwegian matches.

The embassy noted that even members of Norway's national team embraced the Viking spirit by swapping their football jerseys for Viking-inspired attire in a symbolic celebration.

As Norway prepares for its crucial second-round encounter against Ivory Coast, the embassy encouraged Bangladeshi football enthusiasts to take part in the Viking Row and cheer for the Scandinavian side.

"Are you ready to join the Viking Row and cheer for Norway? There is still time to practice your rowing chants!" the embassy said, ending its message with the rallying cry, "Heia Norge!"

The post featured a photograph by renowned photographer David Yarrow showcasing the growing Viking-themed football celebrations.